If you (or your children) turn up your nose at brown apple slices, would you prefer fresh-looking genetically modified apples?
Neal Carter, president of Okanagan Specialty Fruits, in British Columbia, Canada, certainly hopes so. His company has created the new, non-browning, “Arctic” genetically modified apple variety, and he’s hoping for big orders from despairing parents and food service companies alike. Food service companies, he says, would no longer have to treat their sliced apples with antioxidant chemicals like calcium ascorbate to keep them looking fresh.
The cost savings “can be huge,” he says. “Right now, to make fresh-cut apple slices and put them in the bag, 35 or 40 percent of the cost is the antioxident treatment. So you could make a fresh-cut apple slice 30 percent cheaper.”